GTM Engineer
Tailored for GTM Engineering, Growth Engineer, and RevOps roles.
Summary
I treat go-to-market as an engineering problem. I build outbound automation engines, enrichment workflows, lead routing logic, campaign operations, and revenue infrastructure. My systems process 50K+ accounts monthly with AI-powered enrichment and multi-channel execution.
Flagship: Outbound Systems Engine
50K-account outbound
data-enrichment-powered outbound processing 50K accounts/month with enrichment logic that improved targeting precision and reply rates.
GTM Automation Engine
ICP → Signals → Research → Enrichment → Personalization → Outreach → CRM → Follow-up. data enrichment + sales intelligence + LLM + workflow automation.
Lead Routing
Built lead routing logic connecting ad performance directly to sales follow-up, reducing response time by 60%.
Nurture Systems
Designed nurture sequences in marketing automation and CRM. Multi-channel campaigns generating 500+ MQLs/month.
Other GTM Systems
HyperElectric GTM
Owned GTM from zero: ICP, messaging for 3 buyer types, onboarding flows, vendor partnerships, franchise pipeline, investor communications.
First 100 Customers
Zero-budget GTM strategy: personalized outreach, community building, partnership channels. No paid acquisition.
Growth Loops
Self-reinforcing growth loops that compound over time. Retention, referral, expansion revenue.
PMM: HyperElectric
Go-to-Market narrative: ICP definition, messaging frameworks, competitive positioning, enablement assets for 3 buyer types.
Skills
GTM
GTM Strategy, RevOps, Outbound, Lead Routing, Demand Generation, Product Marketing, Paid Media, Lifecycle, CRM Integration, Attribution Models
Engineering
Workflow Automation, Data Enrichment, Sales Intelligence, REST APIs, Webhooks, CRM Sync, Campaign Automation
AI
LLM API integration, AI-powered enrichment, agentic GTM systems, automated research pipelines
Analytics
Attribution, funnel analysis, A/B testing, conversion optimization, campaign measurement
Architecture
ICP → Signals → Research
↓
data enrichment + sales intelligence + LLM
↓
Enrichment → Personalization
↓
Outreach → CRM → Follow-upTechnical decisions
Why data enrichment?
Visual workflow builder for outbound enrichment. 50K accounts/month with minimal manual overhead.
Why sales intelligence?
Contact data + sequencing. Integrates with data enrichment for enrichment and CRM for CRM sync.
Why workflow automation?
Self-hosted workflow automation. Connects data enrichment → sales intelligence → LLM → CRM without vendor lock-in.
Proof
Experience
GTM Engineer — Vridhi Labs
2023 – Present • Hyderabad
Built data-enrichment-powered outbound processing 50K accounts/month. Designed GTM automation engine with data enrichment + sales intelligence + LLM + workflow automation. Led HyperElectric GTM across rider onboarding, vendor partnerships, franchise pipeline.
Marketing Associate — MediaMint
2021 – 2023 • Hyderabad
Managed LinkedIn campaigns generating 500 MQLs/month. Built lead routing logic connecting ad performance to sales handoff. Reduced response time by 60%.
Digital Marketing Manager — Techtonic
2014 – 2020 • Hyderabad
Grew inbound leads 3x through content syndication and paid social. Established baseline conversion measurement and analytics frameworks.
Proof
50K
accounts/month outbound
500+
MQLs/month
60%
faster response time