Resume variant

Product Marketing Manager

Tailored for Product Marketing Manager — AI/SaaS roles.

PMMProduct MarketingAI/SaaS

Summary

Product marketer who builds the positioning, messaging, and enablement assets that make products sell. I combine PMM craft with technical understanding — I can write the positioning doc AND build the product demo. Experience across AI/SaaS, EV mobility, and commerce.

Flagship: HyperElectric PMM

ICP Definition

Defined ICP and messaging for 3 buyer types: riders, vendors (Zepto/Swiggy/BigBasket), franchisees. Each with distinct pain points and value props.

Messaging Frameworks

Built competitive positioning, messaging hierarchy, and enablement assets. Go-to-Market narrative for 3 distinct buyer types.

Enablement Assets

Sales decks, one-pagers, objection handling, demo scripts. Materials that enable partners and franchisees to sell.

Competitive Positioning

Market analysis, competitor teardowns, differentiation strategy. Positioned HYPR against ride-leasing incumbents.

Other PMM Work

Commerce Positioning

Mera Commerce OS positioning: D2C, marketplace, AI operator narrative. Value prop for gig workers and small businesses.

GTM Narrative

Built GTM narratives for AI-native products. Connected product capabilities to business outcomes for technical and non-technical buyers.

Content Strategy

EV Intelligence Media: research → articles → visual generation → SEO → publishing. Content that positions expertise.

Social Content OS

Research → Knowledge → Insight → Draft → AI Review → Creative → Publish → Metrics. social scheduling + AI content engine.

Skills

PMM

Product Positioning, Messaging, Competitive Analysis, Enablement, Buyer Personas, Go-to-Market Strategy, Sales Enablement, Product Roadmaps, User Stories

Content

Technical Writing, Case Studies, Blog Content, Social Media, SEO, Visual Generation, Content Strategy

GTM

GTM Strategy, ICP Definition, Messaging Frameworks, Competitive Positioning, Launch Planning, Stakeholder Management

Technical

Product Demos, API Understanding, AI/ML Concepts, Architecture Diagrams, Technical Storytelling

Architecture

ICP → Buyer Personas
      ↓
Messaging Frameworks
      ↓
Competitive Positioning
      ↓
Enablement Assets
      ↓
Launch → Measure → Iterate

Technical decisions

Why technical storytelling?

AI/SaaS buyers need to understand architecture, not just features. I can write the positioning doc AND build the product demo.

Why 3 buyer types?

Each buyer has distinct pain points and value props. Riders care about earnings. Vendors care about reliability. Franchisees care about unit economics.

Why architecture diagrams?

Visual systems thinking communicates product understanding faster than text. Shows I think in systems, not features.

Proof

Architecture →GitHub →Case Study →

Experience

Product Marketing — Vridhi Labs

2023 – Present • Hyderabad

Built GTM narratives for HyperElectric (3 buyer types), Mera Commerce OS, AI-native products. Created positioning, messaging, enablement assets, competitive analysis.

Marketing Associate — MediaMint

2021 – 2023 • Hyderabad

Campaign operations, lead nurturing, content distribution. Built systems that made marketing repeatable.

Proof

buyer types positioned

28%

conversion lift

35%

onboarding improvement